Personal branding for freelance translators and interpreters

Personal Branding for Freelance Translators and Interpreters

As you may know, a couple of weeks ago I delivered a presentation at the London Language Show 2017 focussed on personal branding for freelance translators and interpreters. Here you can find the slides I used for my presentation. I hope you’ll find them useful!

The content of the presentation is mainly based on my master’s dissertation research, which was a highly requested topic for the blog. Now you’ll learn all about it, from the context and the question that started it all, to the research design and findings. Part of the findings can also be found in the presentation I delivered at the Chartered Institute of Linguists in April, but bear in mind those were provisional results.

The second part of the presentation is a collection of recommendations and tools that you can use to build, manage and communicate your personal brand to the world.

Have any questions? Leave a comment below.

  • Food for thought, especially since my brand name includes my name and I do most of my networking online. Did your study suggest what type of offline marketing was most beneficial?

    • Hi Louise, thank you for your comment. I didn’t look into specific offline marketing activities as that would have taken too much time (and resources) for a Master’s thesis. However, offline networking was found to have a very positive effect on success > freelancers who network more were found to have higher income levels. However, as specified in the limitations, this particular research is not really generalisable, as there was no way for me to have a fully representative sample. By the way, I can suggest the freelance success factors journal article by Van Den Born and Van Witteloostujin (2013) and the one on personal branding through social media by Gandini (2016). As for the name, there are obviously many and very different factors that have a role in success along with the name, so that’s definitely not something to take into consideration on its own! It was an interesting finding though, something it would be definitely worth investigating some more, probably from the point of view of credibility and client relationship. I hope this helps!

    • Hi Oleg, I tried it on Safari, Chrome and Firefox and it works on all three. Is it possible you have a plugin that blocks scripts like the one used for embedding Slideshare presentations? In any case, you can find the presentation on my Slideshare profile.

  • COMMENTS

    1. Oleg Gordeev
      Reply

      For some reason, this slider thing does not work. I tried Chrome and Internet Explorer.

      • Martina Eco
        Reply

        Hi Oleg, I tried it on Safari, Chrome and Firefox and it works on all three. Is it possible you have a plugin that blocks scripts like the one used for embedding Slideshare presentations? In any case, you can find the presentation on my Slideshare profile.

    2. Louise Souter
      Reply

      Food for thought, especially since my brand name includes my name and I do most of my networking online. Did your study suggest what type of offline marketing was most beneficial?

      • Martina Eco
        Reply

        Hi Louise, thank you for your comment. I didn’t look into specific offline marketing activities as that would have taken too much time (and resources) for a Master’s thesis. However, offline networking was found to have a very positive effect on success > freelancers who network more were found to have higher income levels. However, as specified in the limitations, this particular research is not really generalisable, as there was no way for me to have a fully representative sample. By the way, I can suggest the freelance success factors journal article by Van Den Born and Van Witteloostujin (2013) and the one on personal branding through social media by Gandini (2016). As for the name, there are obviously many and very different factors that have a role in success along with the name, so that’s definitely not something to take into consideration on its own! It was an interesting finding though, something it would be definitely worth investigating some more, probably from the point of view of credibility and client relationship. I hope this helps!

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