Marketing to an International Audience
Let’s face it: you can only market your products or services successfully when you know your customers and speak their language. But this becomes tricky when you sell abroad. In fact, only a small percentage of the world population can speak English, and even a smaller one buys from companies that don’t provide information in languages other than English. However, the vast majority of UK companies selling abroad lack the skills needed to communicate with their customers in their native language, thus leaving many business opportunities untapped.
During this seminar we’ll go through the steps you need to take in order to successfully market your products and services abroad. You will learn about market research techniques and resources to understand your customers abroad; localising product information and marketing copy in foreign languages; marketing tools and activities to promote your company beyond national borders; common mistakes and pitfalls to avoid.
This seminar is aimed at business owners and entrepreneurs who are thinking about expanding their companies abroad, or who are already trading outside of the UK and want to step up their international marketing game.