Upcoming Events

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Past Events

Learning how to set your translation rates is key when you’re a freelancer. To do so, you have to consider and research several factors, such as market trends, your competitors, your current circumstances and your clients’ needs. The only way to achieve your financial goals and make your clients happy is by setting your rates consciously and with data to back you up.

During this session, we will explore how to use four pricing strategies (value-based pricing, penetration pricing, competitor pricing and premium pricing) to determine our translation rates and how to research data for each strategy. We will also look at cost-based pricing as a way to calculate your minimum rate and use it as a starting point for other pricing strategies.

BP21 Translation Conference – Online event, April 2021

Before you start using any social media platform for business, it is very important that you understand why you are using it and what ultimately you want to achieve.

The best way to do this is to work out your goals, define your audience, discover which social networks they are hanging out on and plan what steps you’ll take to reach your target audience. And, of course, learn to use social media tools in the most effective way!

In this webinar, you’ll learn about social media platforms and tools to find out which might be most relevant to you and your audience and how to make the most of it.

London South Bank University – Webinar, March 2021

In today’s world, where most people have access to the internet, education and training, it’s getting harder and harder to get a piece of the spotlight: competition is fierce, whether you’re looking to enter the job market, or trying to build a successful business.

Personal branding has thus become an essential tool that you can use to leverage and communicate your strengths, and really stand out from the crowd. But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online?

This webinar will answer these questions to help you think about your personal brand and will give you practical tips and tools to create and implement a winning personal branding strategy.

London South Bank University – Webinar, March 2021

How do you get noticed when there’s so many other linguists out there offering the same services to the same target market? Although there is no magic recipe, personal branding can help you stand out from the crowd and organically attract the right clients.

In this talk, we’ll look at what personal branding is and how we can use digital marketing tools and techniques to build, manage and effectively communicate our personal brand to win new, amazing clients.

TerpSummit – Online event, January 2021

This webinar focuses on the basics of marketing for freelance translators: knowing your clients, understanding your market, promoting your services and building a strong personal brand.

This session is for London Metropolitan University MA Translation students only.

London Metropolitan University – Online webinar, December 2020

How do you get noticed when there’s so many other linguists out there offering the same services to the same target market? Although there is no magic recipe, personal branding can help you stand out from the crowd and organically attract the right clients.

In this talk, we’ll look at what personal branding is and how we can use digital marketing tools and techniques to build, manage and effectively communicate our personal brand to win new, amazing clients.

CIOL – Online course, September 2020

Quante volte hai investito tempo, soldi ed energie in strumenti e attività di marketing improvvisate che non hanno portato ai risultati desiderati, per poi chiederti cos’è andato storto? Nella maggior parte dei casi, il problema sta nella mancanza di una strategia di marketing chiara e di un piano d’azione ben delineato

In questo corso online, suddiviso in due parti, partiremo proprio dalla strategia e dalla pianificazione, per arrivare ad analizzare varie tecniche di promozione da poter utilizzare per vendere meglio i nostri servizi ai clienti giusti.

Il corso prende spunto dalla teoria del marketing, ma si basa principalmente su esperienze pratiche concrete, e mira a fornire ai partecipanti le conoscenze e gli strumenti necessari per poter vendere i propri servizi in maniera efficace.

Assointerpreti – Online course, July 2020

A webinar focussing on how market traders of the Elephant and Castle Shopping Centre can attract and convert more customers through market research, and branding and marketing activities.

London South Bank University – Online webinar, May 2020

This webinar focuses on the basics of marketing for freelance translators: knowing your clients, understanding your market, promoting your services and building a strong personal brand.

This session is for London Metropolitan University MA Translation students only.

London Metropolitan University – Online webinar, May 2020

How do you get noticed when there’s so many other translators out there offering the same services to the same target market?

Although there is no magic recipe, personal branding can help you stand out from the crowd and organically attract the right clients.

In this talk, we’ll look at what personal branding is and how we can use digital marketing tools and techniques to build, manage and effectively communicate our personal brand to win new, amazing clients.

BP Conference – Online webinar, April 2020

Cooperation among freelance translators is crucial to ensure the growth and health of our industry. When translators put competition aside and cooperate, they can add enormous value to the industry as a whole, including other freelancers, LSPs and the end clients.

Through cooperation, experienced translators can help the new generations avoid mistakes that can impact the whole industry, such as underselling their services. Through cooperation, freelancers can offer better solutions to LSPs and direct clients by teaming up and/or referring trusted colleagues when complex, multilingual projects arise. Through cooperation, translators can protect themselves against scammers and non-payers, and at the same time help grow the reputation of good LSPs and clients. Through cooperation, translators can get out of a slump and get new business thanks to referrals and recommendations from colleagues.

During this talk based on experience and primary research, Martina Eco and Virginia Katsimpiri, who regularly work on projects together despite living 2000 miles apart, will talk about their stories of successful cooperation with other freelancers, and how cooperation has positively impacted their business and their personal lives.

ELIA Together – Online webinar, April 2020

In questo percorso completo sul marketing per traduttori freelance partiremo dalle basi del marketing, ossia la strategia e la pianificazione, per arrivare a un approfondimento delle varie tecniche di promozione che possiamo utilizzare per vendere meglio i nostri servizi ai clienti giusti.

STL Formazione – Online course, March-April 2020

This online course in 3 parts will give you the knowledge and the tools you need to build an effective marketing strategy that you can leverage to grow your translation or interpreting freelance business. During the course we will discuss both the theoretical and the practical side of marketing for freelance linguists, looking at the building blocks of marketing strategy, the marketing mix, and promotional and branding tactics you can implement to ensure your business success. We will also look at marketing metrics, a fundamental element of the strategy that is crucial when assessing its effectiveness.

eCPD Webinars – Online course, January 2020

Marketing is an essential tool to grow our freelance businesses and communicate our unique value to clients. The internet offers numerous ways to market ourselves effectively and at a low cost. This seminar will provide you with digital marketing concepts and tools you can use to promote your business and establish a solid digital presence.

CIOL Conference – London (UK), March 2020

Un percorso completo per chi è interessato a intraprendere la carriera di traduttore freelance.

Moduli del corso:

Il mercato della traduzione

Shine bright like a diamond: marketing per traduttori

Il business plan del traduttore freelance

STL Formazione – Online course, January-March 2020

In today’s world, it’s getting harder and harder for businesses and entrepreneurs to get a piece of the spotlight and stand out from the crowd. Personal branding has thus become an essential tool that you can use to leverage and communicate your unique value to your target customers.

But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online?

This interactive session will answer these questions to help you begin to think about your personal brand.

London South Bank University – London (UK), November 2019

Un workshop pratico dedicato alla strategia di marketing e ai passaggi fondamentali che la compongono, dall’analisi del cliente ideale a quella della propria attività e del mercato in cui opera, dalla definizione degli obiettivi alla creazione del marketing mix, fino ad arrivare al personal branding.

La Giornata del Traduttore – Pisa (Italy), October 2019

Un workshop dedicato a tutti gli aspetti legati alla vita del freelance, tra cui: fare esperienza; scegliere, trovare, contattare e tenersi i clienti (agenzie e diretti); promuovere i propri servizi sui canali giusti; stabilire i propri prezzi; gestire le proprie finanze; costruirsi un brand personale; professionalità.

La Giornata del Traduttore – Pisa (Italy), October 2019

A full day of theory and practice to help professional, advanced translators enhance their knowledge about business translation and develop their marketing skills to promote themselves in the translating industry.

Chartered Institute of Linguists – London, September 2019

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Let’s face it: you can only market your products or services successfully when you know your customers and speak their language. But this becomes tricky when you sell abroad. In fact, only a small percentage of the world population can speak English, and even a smaller one buys from companies that don’t provide information in languages other than English. However, the vast majority of UK companies selling abroad lack the skills needed to communicate with their customers in their native language, thus leaving many business opportunities untapped.

During this seminar we’ll go through the steps you need to take in order to successfully market your products and services abroad. You will learn about market research techniques and resources to understand your customers abroad; localising product information and marketing copy in foreign languages; marketing tools and activities to promote your company beyond national borders; common mistakes and pitfalls to avoid.

This seminar is aimed at business owners and entrepreneurs who are thinking about expanding their companies abroad, or who are already trading outside of the UK and want to step up their international marketing game.

Kensington Central Library – London, April 2019

Business growth, social media and online reviews have given consumers more choice than ever when it comes to purchasing products and services. Customers now have great power over the success or failure of a business.

Knowing your customers and understanding their needs, demands and purchasing behaviour is thus crucial, as it will allow you not only to serve them better and keep them loyal, but also to create a brand that truly resonates with your target audience.

This workshop will provide you with actionable tips and techniques to understand consumer behaviour, as well as create and manage your brand effectively to increase awareness, positive sentiment, and ultimately sales.

The Biscuit Factory Workspace – London, February 2019

The marketing strategy is an essential document for any business. It is not only a roadmap of the path ahead, but also a benchmark to measure your progress towards your objectives. It can help you make informed strategic decisions, communicate your value consistently and effectively, and make your business grow sustainably. However, many freelance translators don’t take the time to plan and write their marketing strategy and waste time and money on unfruitful marketing activities. 

This workshop will give you an outline of what a marketing strategy is and what its core building blocks are, and we will then put the theory to practice and will write our own individual marketing strategy with some out-of-the-box, creative, and collaborative thinking. 

Canary Translators Conference – Las Palmas de Gran Canaria (Spain), November 2018

Presented by three experienced linguists, each running successful translation and interpreting businesses operating widely across the food, tourism, hospitality, legal, media and diplomatic sectors, this seminar is for translators and interpreters who would like to learn how to successfully market themselves and their businesses to attract more clients and boost their revenue.

Martina Eco, Vasiliki Prestidge and Jaquelina Guardamagna share their pro-tips on the WYSIWYG approach for branding, advancing a freelance business through Instagram & Bloglovin, strategic use of Social Media, creating valuable content, utilising user-generated content and discovering the best way and channels to sell your services.

Language Show – London, November 2018

Knowing your customers and understanding their needs, demands and purchasing behaviour is thus crucial, as it will allow you not only to serve them better and keep them loyal, but also to create a brand that truly resonates with your target audience.

This workshop will provide you with actionable tips and techniques to understand consumer behaviour, as well as create and manage your brand effectively to increase awareness, positive sentiment, and ultimately sales.

We Are Waterloo – London, October 2018

If you want to use social media for business effectively, you should understand why you are using it and what you want to achieve. You’ll learn about social media tools and find out which might be most relevant to you and your audience in this interactive session.

Work out your goals, define your ideal customer group, discover which social networks they are using and plan what steps you’ll take to reach your target audience.

Kennington Business Park – London, October 2018

In today’s world, it’s getting harder and harder for businesses and entrepreneurs to get a piece of the spotlight and stand out from the crowd. Personal branding has thus become an essential tool that you can use to leverage and communicate your unique value to your target customers.

But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online?

This interactive session will answer these questions to help you begin to think about your personal brand.

Hotel Elephant – London, September 2018

If you want to use social media for business effectively, you should understand why you are using it and what you want to achieve. You’ll learn about social media tools and find out which might be most relevant to you and your audience in this interactive session.

Work out your goals, define your ideal customer group, discover which social networks they are using and plan what steps you’ll take to reach your target audience.

Kensington Central Library – London, September 2018

London South Bank University, Brandmovers and Southwark Chambers of Commerce are holding an open event for any prospective members, current chambers members, and inviting other chambers to learn about digital marketing for small businesses.

London South Bank University – London, April 2018

Personal branding is an essential tool that you can use to leverage and communicate your strengths, and really stand out from the crowd. But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online? This workshop, aimed at students, graduates, entrepreneurs and business owners, will answer these questions to help you begin to think about your personal brand.

London South Bank University – London, April 2018

Based on Martina’s research on the impact of personal branding on freelance success, this seminar will allow you to better understand what personal branding is and how it can contribute to your professional success, with a strong focus on the tools you can use to communicate your personal brand effectively.

Language Show – London, October 2017

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In this empowering seminar, Jaquelina and Martina -with the participation of special guests- aim to motivate all translators in their careers by offering their advice on professionalism, business relationships, time management, finances, marketing and personal skills required for success in the translation industry.

Language Show – London, October 2017

This event will give attendees a greater insight into digital marketing for freelance interpreters, with sessions on: “Unlocking the power of digital marketing for freelance interpreters”, “Writing Content that Gets Your Clients’ Attention” and “Website Design for Translators & Interpreters”. It will help both more advanced and less confident colleagues to market and grow their freelance businesses more effectively online.

Chartered Institute of Linguists – London, April 2017

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Freelance translators’ marketing budgets are usually quite limited, especially at the beginning of one’s career. This seminar, aimed at newly ‘born’ freelancers, will provide you with a number of free or low cost marketing tools to enhance your visibility, increase sales and achieve better results.

Language Show – London, October 2016

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There are many ways you can generate income for yourself, such as starting a business or freelancing. Find out at this inspiring panel discussion how you can utilise your skills, passion and knowledge to generate income for yourself whilst juggling other commitments, and leave feeling inspired and equipped with some valuable tips.

London South Bank University – London, October 2015

In the unstable and volatile translation industry, actively looking for clients is absolutely critical. This seminar, aimed at ‘newbies’ will give you some tips to win the sales prospecting game.

Language Show Scotland – Glasgow, March 2016

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Starting out as a freelancer is not easy: no contacts, no experience, no clear idea of how the industry works. This seminar draws from first-hand experiences to help you set up a solid translation business and overcome the issues that ‘newbies’ of the industry commonly face.

Language Show – London, October 2015

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