Upcoming Events

Marketing to an International Audience

Let’s face it: you can only market your products or services successfully when you know your customers and speak their language. But this becomes tricky when you sell abroad. In fact, only a small percentage of the world population can speak English, and even a smaller one buys from companies that don’t provide information in languages other than English. However, the vast majority of UK companies selling abroad lack the skills needed to communicate with their customers in their native language, thus leaving many business opportunities untapped.

During this seminar we’ll go through the steps you need to take in order to successfully market your products and services abroad. You will learn about market research techniques and resources to understand your customers abroad; localising product information and marketing copy in foreign languages; marketing tools and activities to promote your company beyond national borders; common mistakes and pitfalls to avoid.

This seminar is aimed at business owners and entrepreneurs who are thinking about expanding their companies abroad, or who are already trading outside of the UK and want to step up their international marketing game.

Where: Kensington Central Library, London

When: 23 April 2019, 6pm

Price: Free

Register

Know your Customers and Build your Brand

Business growth, social media and online reviews have given consumers more choice than ever when it comes to purchasing products and services. Customers now have great power over the success or failure of a business.

Knowing your customers and understanding their needs, demands and purchasing behaviour is thus crucial, as it will allow you not only to serve them better and keep them loyal, but also to create a brand that truly resonates with your target audience.

This workshop will provide you with actionable tips and techniques to understand consumer behaviour, as well as create and manage your brand effectively to increase awareness, positive sentiment, and ultimately sales.

Where: The Biscuit Factory, London

When: 13 February 2019, 6pm

Price: Free

Register

Past Events

Canary Translators Conference – Las Palmas de Gran Canaria (Spain), November 2018

The marketing strategy is an essential document for any business. It is not only a roadmap of the path ahead, but also a benchmark to measure your progress towards your objectives. It can help you make informed strategic decisions, communicate your value consistently and effectively, and make your business grow sustainably. However, many freelance translators don’t take the time to plan and write their marketing strategy and waste time and money on unfruitful marketing activities. 

This workshop will give you an outline of what a marketing strategy is and what its core building blocks are, and we will then put the theory to practice and will write our own individual marketing strategy with some out-of-the-box, creative, and collaborative thinking. 

Presented by three experienced linguists, each running successful translation and interpreting businesses operating widely across the food, tourism, hospitality, legal, media and diplomatic sectors, this seminar is for translators and interpreters who would like to learn how to successfully market themselves and their businesses to attract more clients and boost their revenue.

Martina Eco, Vasiliki Prestidge and Jaquelina Guardamagna share their pro-tips on the WYSIWYG approach for branding, advancing a freelance business through Instagram & Bloglovin, strategic use of Social Media, creating valuable content, utilising user-generated content and discovering the best way and channels to sell your services.

Language Show – London, November 2018

Knowing your customers and understanding their needs, demands and purchasing behaviour is thus crucial, as it will allow you not only to serve them better and keep them loyal, but also to create a brand that truly resonates with your target audience.

This workshop will provide you with actionable tips and techniques to understand consumer behaviour, as well as create and manage your brand effectively to increase awareness, positive sentiment, and ultimately sales.

We Are Waterloo – London, October 2018

If you want to use social media for business effectively, you should understand why you are using it and what you want to achieve. You’ll learn about social media tools and find out which might be most relevant to you and your audience in this interactive session.

Work out your goals, define your ideal customer group, discover which social networks they are using and plan what steps you’ll take to reach your target audience.

Kennington Business Park – London, October 2018

In today’s world, it’s getting harder and harder for businesses and entrepreneurs to get a piece of the spotlight and stand out from the crowd. Personal branding has thus become an essential tool that you can use to leverage and communicate your unique value to your target customers.

But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online?

This interactive session will answer these questions to help you begin to think about your personal brand.

Hotel Elephant – London, September 2018

If you want to use social media for business effectively, you should understand why you are using it and what you want to achieve. You’ll learn about social media tools and find out which might be most relevant to you and your audience in this interactive session.

Work out your goals, define your ideal customer group, discover which social networks they are using and plan what steps you’ll take to reach your target audience.

Kensington Central Library – London, September 2018

London South Bank University, Brandmovers and Southwark Chambers of Commerce are holding an open event for any prospective members, current chambers members, and inviting other chambers to learn about digital marketing for small businesses.

London South Bank University – London, April 2018

Personal branding is an essential tool that you can use to leverage and communicate your strengths, and really stand out from the crowd. But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online? This workshop, aimed at students, graduates, entrepreneurs and business owners, will answer these questions to help you begin to think about your personal brand.

London South Bank University – London, April 2018

Based on Martina’s research on the impact of personal branding on freelance success, this seminar will allow you to better understand what personal branding is and how it can contribute to your professional success, with a strong focus on the tools you can use to communicate your personal brand effectively.

Language Show – London, October 2017

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In this empowering seminar, Jaquelina and Martina -with the participation of special guests- aim to motivate all translators in their careers by offering their advice on professionalism, business relationships, time management, finances, marketing and personal skills required for success in the translation industry.

Language Show – London, October 2017

This event will give attendees a greater insight into digital marketing for freelance interpreters, with sessions on: “Unlocking the power of digital marketing for freelance interpreters”, “Writing Content that Gets Your Clients’ Attention” and “Website Design for Translators & Interpreters”. It will help both more advanced and less confident colleagues to market and grow their freelance businesses more effectively online.

Chartered Institute of Linguists – London, April 2017

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Freelance translators’ marketing budgets are usually quite limited, especially at the beginning of one’s career. This seminar, aimed at newly ‘born’ freelancers, will provide you with a number of free or low cost marketing tools to enhance your visibility, increase sales and achieve better results.

Language Show – London, October 2016

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There are many ways you can generate income for yourself, such as starting a business or freelancing. Find out at this inspiring panel discussion how you can utilise your skills, passion and knowledge to generate income for yourself whilst juggling other commitments, and leave feeling inspired and equipped with some valuable tips.

London South Bank University – London, October 2015

In the unstable and volatile translation industry, actively looking for clients is absolutely critical. This seminar, aimed at ‘newbies’ will give you some tips to win the sales prospecting game.

Language Show Scotland – Glasgow, March 2016

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Starting out as a freelancer is not easy: no contacts, no experience, no clear idea of how the industry works. This seminar draws from first-hand experiences to help you set up a solid translation business and overcome the issues that ‘newbies’ of the industry commonly face.

Language Show – London, October 2015

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