Building your Marketing Strategy
The marketing strategy is an essential document for any business. It is not only a roadmap of the path ahead, but also a benchmark to measure your progress towards your objectives. It can help you make informed strategic decisions, communicate your value consistently and effectively, and make your business grow sustainably. However, many freelance translators don’t take the time to plan and write their marketing strategy and waste time and money on unfruitful marketing activities. This workshop will give you an outline of what a marketing strategy is and what its core building blocks are, and we will then put the theory to practice and will write our own individual marketing strategy with some out-of-the-box, creative, and collaborative thinking.