Upcoming Events

Business and Marketing Skills for Advanced Translators

A full day of theory and practice to help professional, advanced translators enhance their knowledge about business translation and develop their marketing skills to promote themselves in the translating industry.

The day will be divided into two different parts, with the morning focusing on business translation, how to specialise in it and breaking into the corporate market internationally. The afternoon will focus on marketing strategies for translators to enable them to position themselves better and carve a niche in their target market and get the clients they really want to work with.

With three internationally renowned translators specialised in business and marketing strategies, this day promises to be an invaluable help to expert translators wishing to consolidate their position or move on to the next stage of their career in this highly competitive industry.

Where: Hotel Novotel London City South, London

When: 21 September 2019, 9.30am

Price: £100-130

Register

I Primi Passi del Traduttore Freelance

Avviare un’attività da traduttore o interprete freelance non è un gioco da ragazzi: oltre al vero e proprio lavoro di traduzione, infatti, bisogna pensare alla gestione dell’attività, al marketing, alla contabilità e a molti altri aspetti che sono spesso un mistero per chi si affaccia alla professione.

In questo workshop, guarderemo a tutti gli aspetti legati alla vita del freelance, tra cui: fare esperienza; scegliere, trovare, contattare e tenersi i clienti (agenzie e diretti); promuovere i propri servizi sui canali giusti; stabilire i propri prezzi; gestire le proprie finanze; costruirsi un brand personale; e cosa vuol dire essere professionisti.

Durante la parte pratica del workshop, invece, lavoreremo su due degli aspetti più problematici che i giovani traduttori e interpreti si trovano a fronteggiare all’inizio (e non solo!) della propria carriera da freelance: scegliere le tattiche e i canali di marketing più adatti al proprio mercato target; calcolare la propria tariffa in base a costi, concorrenza e valore al cliente.

Dove: Palazzo dei Congressi, Pisa

Quando: 18 Ottobre 2019, 10-13

Prezzo: €65

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La tua Rotta per il Successo: Laboratorio Pratico di Marketing Strategico

Pensare al marketing della propria attività da traduttore o interprete freelance è un aspetto assolutamente fondamentale. La strategia di marketing, infatti, è come una mappa che ci indica la rotta per il successo: ci aiuta a decidere su che attività e canali promozionali investire tempo e risorse, a capire come comunicare in maniera efficace al nostro mercato target, a tenere traccia dei progressi fatti verso il raggiungimento dei nostri obiettivi, e a far crescere l’attività in maniera sostenibile.

Molti traduttori e interpreti freelance, però, vedono il marketing come una mosca fastidiosa che ti ronza nell’orecchio, o un abisso nero da cui non si riesce a risalire a galla. Per questo lasciano spesso il marketing totalmente da parte, trovandosi poi a dover affrontare la mancanza di un flusso costante di lavoro, oppure si lanciano in attività promozionali improvvisate che si rivelano poi essere solo uno spreco di tempo o di denaro.

Questo workshop fornirà innanzitutto una visione d’insieme della strategia di marketing e dei passaggi fondamentali che la compongono. Dopodiché metteremo in pratica tutti questi passaggi per arrivare ad avere una bozza della propria strategia di marketing: dall’analisi del cliente ideale a quella della propria attività e del mercato in cui opera, dalla definizione degli obiettivi alla creazione del marketing mix, fino ad arrivare al personal branding. Il workshop sarà ricco di risorse utili e attività individuali e di gruppo che ci aiuteranno a pensare al marketing in maniera creativa e strategica.

Dove: Palazzo dei Congressi, Pisa

Quando: 18 Ottobre 2019, 15-18

Prezzo: €65

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Marketing to an International Audience

If it is true that you can only market your products or services successfully when you know your customers and speak their language, it is also true that this can be particularly tricky when your target group spans beyond national borders.

In fact, only a small percentage of the world population can speak English, and even a smaller one buys from companies that don’t provide information in languages other than English. However, the vast majority of UK companies selling abroad lack the skills needed to communicate with their customers in their native language, thus leaving many business opportunities untapped.

During this seminar, Martina Eco will take you through the steps you need to take in order to successfully market your products and services abroad.

You will learn about market research techniques and resources to understand your customers abroad, localising product information and marketing copy in foreign languages, marketing tools and activities to promote your company beyond national borders, and common mistakes and pitfalls to avoid.

This seminar, which will also include some practical activities, is aimed at business owners and entrepreneurs who are thinking about expanding their companies abroad, or who are already trading outside of the UK and want to step up their international marketing game.

Where: City Business Library, London

When: 26 November 2019, 2.30-4.30pm

Price: £10

Register

Past Events

Let’s face it: you can only market your products or services successfully when you know your customers and speak their language. But this becomes tricky when you sell abroad. In fact, only a small percentage of the world population can speak English, and even a smaller one buys from companies that don’t provide information in languages other than English. However, the vast majority of UK companies selling abroad lack the skills needed to communicate with their customers in their native language, thus leaving many business opportunities untapped.

During this seminar we’ll go through the steps you need to take in order to successfully market your products and services abroad. You will learn about market research techniques and resources to understand your customers abroad; localising product information and marketing copy in foreign languages; marketing tools and activities to promote your company beyond national borders; common mistakes and pitfalls to avoid.

This seminar is aimed at business owners and entrepreneurs who are thinking about expanding their companies abroad, or who are already trading outside of the UK and want to step up their international marketing game.

Kensington Central Library – London, April 2019

Business growth, social media and online reviews have given consumers more choice than ever when it comes to purchasing products and services. Customers now have great power over the success or failure of a business.

Knowing your customers and understanding their needs, demands and purchasing behaviour is thus crucial, as it will allow you not only to serve them better and keep them loyal, but also to create a brand that truly resonates with your target audience.

This workshop will provide you with actionable tips and techniques to understand consumer behaviour, as well as create and manage your brand effectively to increase awareness, positive sentiment, and ultimately sales.

The Biscuit Factory Workspace – London, February 2019

The marketing strategy is an essential document for any business. It is not only a roadmap of the path ahead, but also a benchmark to measure your progress towards your objectives. It can help you make informed strategic decisions, communicate your value consistently and effectively, and make your business grow sustainably. However, many freelance translators don’t take the time to plan and write their marketing strategy and waste time and money on unfruitful marketing activities. 

This workshop will give you an outline of what a marketing strategy is and what its core building blocks are, and we will then put the theory to practice and will write our own individual marketing strategy with some out-of-the-box, creative, and collaborative thinking. 

Canary Translators Conference – Las Palmas de Gran Canaria (Spain), November 2018

Presented by three experienced linguists, each running successful translation and interpreting businesses operating widely across the food, tourism, hospitality, legal, media and diplomatic sectors, this seminar is for translators and interpreters who would like to learn how to successfully market themselves and their businesses to attract more clients and boost their revenue.

Martina Eco, Vasiliki Prestidge and Jaquelina Guardamagna share their pro-tips on the WYSIWYG approach for branding, advancing a freelance business through Instagram & Bloglovin, strategic use of Social Media, creating valuable content, utilising user-generated content and discovering the best way and channels to sell your services.

Language Show – London, November 2018

Knowing your customers and understanding their needs, demands and purchasing behaviour is thus crucial, as it will allow you not only to serve them better and keep them loyal, but also to create a brand that truly resonates with your target audience.

This workshop will provide you with actionable tips and techniques to understand consumer behaviour, as well as create and manage your brand effectively to increase awareness, positive sentiment, and ultimately sales.

We Are Waterloo – London, October 2018

If you want to use social media for business effectively, you should understand why you are using it and what you want to achieve. You’ll learn about social media tools and find out which might be most relevant to you and your audience in this interactive session.

Work out your goals, define your ideal customer group, discover which social networks they are using and plan what steps you’ll take to reach your target audience.

Kennington Business Park – London, October 2018

In today’s world, it’s getting harder and harder for businesses and entrepreneurs to get a piece of the spotlight and stand out from the crowd. Personal branding has thus become an essential tool that you can use to leverage and communicate your unique value to your target customers.

But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online?

This interactive session will answer these questions to help you begin to think about your personal brand.

Hotel Elephant – London, September 2018

If you want to use social media for business effectively, you should understand why you are using it and what you want to achieve. You’ll learn about social media tools and find out which might be most relevant to you and your audience in this interactive session.

Work out your goals, define your ideal customer group, discover which social networks they are using and plan what steps you’ll take to reach your target audience.

Kensington Central Library – London, September 2018

London South Bank University, Brandmovers and Southwark Chambers of Commerce are holding an open event for any prospective members, current chambers members, and inviting other chambers to learn about digital marketing for small businesses.

London South Bank University – London, April 2018

Personal branding is an essential tool that you can use to leverage and communicate your strengths, and really stand out from the crowd. But what is personal branding and why is it so important? How can you build a personal brand and manage it successfully both offline and online? This workshop, aimed at students, graduates, entrepreneurs and business owners, will answer these questions to help you begin to think about your personal brand.

London South Bank University – London, April 2018

Based on Martina’s research on the impact of personal branding on freelance success, this seminar will allow you to better understand what personal branding is and how it can contribute to your professional success, with a strong focus on the tools you can use to communicate your personal brand effectively.

Language Show – London, October 2017

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In this empowering seminar, Jaquelina and Martina -with the participation of special guests- aim to motivate all translators in their careers by offering their advice on professionalism, business relationships, time management, finances, marketing and personal skills required for success in the translation industry.

Language Show – London, October 2017

This event will give attendees a greater insight into digital marketing for freelance interpreters, with sessions on: “Unlocking the power of digital marketing for freelance interpreters”, “Writing Content that Gets Your Clients’ Attention” and “Website Design for Translators & Interpreters”. It will help both more advanced and less confident colleagues to market and grow their freelance businesses more effectively online.

Chartered Institute of Linguists – London, April 2017

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Freelance translators’ marketing budgets are usually quite limited, especially at the beginning of one’s career. This seminar, aimed at newly ‘born’ freelancers, will provide you with a number of free or low cost marketing tools to enhance your visibility, increase sales and achieve better results.

Language Show – London, October 2016

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There are many ways you can generate income for yourself, such as starting a business or freelancing. Find out at this inspiring panel discussion how you can utilise your skills, passion and knowledge to generate income for yourself whilst juggling other commitments, and leave feeling inspired and equipped with some valuable tips.

London South Bank University – London, October 2015

In the unstable and volatile translation industry, actively looking for clients is absolutely critical. This seminar, aimed at ‘newbies’ will give you some tips to win the sales prospecting game.

Language Show Scotland – Glasgow, March 2016

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Starting out as a freelancer is not easy: no contacts, no experience, no clear idea of how the industry works. This seminar draws from first-hand experiences to help you set up a solid translation business and overcome the issues that ‘newbies’ of the industry commonly face.

Language Show – London, October 2015

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